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7 Social Media Tactics You Should Use Today

7 Social Media Tactics You Should Use Today | Content Marketing | Scoop.it
There is no one-size-fits-all tactic for any social media strategy, but these social media tactics offer a basis for you to focus your social media efforts.
StickyCommunication's insight:

It's always good to have a full social media strategy in place (which is something we can help you with!), but these 7 social media tactics are some great helpful steps to get  you on track!

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Sticky Wicket for Associations

Sticky Wicket for Associations | Content Marketing | Scoop.it
So, as a membership organisation, trade association, or professional body, your world is changing. Your role as gatekeeper to privileged information has disappeared. The internet has given free acc...
StickyCommunication's insight:

Do industry associations need to rethink their marketing strategy?

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5 Trends That Will Change How You Use Social Media in 2015

5 Trends That Will Change How You Use Social Media in 2015 | Content Marketing | Scoop.it
Big changes are afoot for the likes of Twitter, Facebook and others
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Do you know the 5 Social trends that will change Social Media in 2015?

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17 Ways to Attract Targeted Followers on Twitter - exploreB2B

17 Ways to Attract Targeted Followers on Twitter - exploreB2B | Content Marketing | Scoop.it
 
Start following people you already know by looking for them on Twitter.
Once you on Twitter for sometime you’ll see that on public “list”. These are generally categorized by a special ...
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Do you want to know how to attract your target audience to follower you on Twitter? Here are 17 way to get more followers...

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How Lawyers Are Using Social Media for Real Results

How Lawyers Are Using Social Media for Real Results | Content Marketing | Scoop.it
The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical infor...
StickyCommunication's insight:

Social Media is very straight forward to set up, but to set-up effectively and manage to gain sales is difficult. Here's a great article from #Mashable for #Law Firms using social media: How #Lawyers are using social media for real results. 


Your Law Firm wants to be the "GO TO" people within your area, so it is key you show everyone your expertise. Create niche market blogs, and appeal to your audience in a way that shows you understand their problem. Secondly distribute them through all social media channels. The Sticky Communication Agency advises to get your Law practice set up on the "BIG 4" social sites- Facebook, Twitter, LinkedIN and Google+.


The one issue that Lawyers must be aware of when giving there expert insight is to outline that it is in fact insight NOT legal advice!


For more great advice and article on Social Media For Lawyers visit: http://www.stickycommunication.com/socialmediaforlawyers/

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Three-quarters of accountants use social media | Economia

Three-quarters of accountants use social media | Economia | Content Marketing | Scoop.it
Study finds more than three-quarters of UK accountants now use social media
StickyCommunication's insight:

Study shows three-quarters of accountants are now using #social media!


"According to the Wolters Kluwer Social Media Survey, 77% of accountants use social media, with LinkedIn proving the most popular."


Professional services such as accountants are now realising the effectiveness of Social Media. It has now become impossible for any accountant to say there customers aren't using social media with over 74% of all on-line activity being on social. 


CCH Software managing director Simon Crompton says, “Social media is now an established part of the business landscape. You may not use it extensively in either your private or professional lives - in fact you may not currently use it at all - but a lot of people do, including probably many clients and potential clients of accountants."


For more great articles view, or call us today! http://www.stickycommunication.com/social-media-for-accountants/

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New Hiring Forecast Predicts High Demand for Accountants | AccountingWEB

New Hiring Forecast Predicts High Demand for Accountants | AccountingWEB | Content Marketing | Scoop.it
According to a new Q4 jobs outlook by staffing firm Brilliant, 28 percent of businesses are planning to increase hiring of accountants and other finance professionals in the next 12 months; temp hiring is expected to go up by 16 percent.
StickyCommunication's insight:

Figures have been released showing a dramatic increase in the recruitment of Accounting and finance professionals within the next 12 months.#LinkedIn will be one of the main drives to obtaining the correct candidate! 


"More businesses are also using social media – predominately LinkedIn – to recruit accounting, finance, and IT professionals. According to the report, 60 percent of respondents used social media as a recruitment tool to fill open accounting and finance positions, while 54 percent used it for IT. LinkedIn dominated all other platforms, with 51 percent that use the online business network to connect with accounting and finance professionals; 46 percent for IT.

“This result is not surprising since LinkedIn is well-known for its job-search capabilities, as well as its LinkedIn Recruiter platform,” Brilliant noted in the report, adding that LinkedIn “helps display additional information about an individual, more than other [social media] platforms, allowing for better judgement of the candidates.”


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Top of the Tweet: Top UK accounting firms Twitter rankings

Top of the Tweet: Top UK accounting firms Twitter rankings | Content Marketing | Scoop.it
Firms still need to find their way around understanding the value that can be driven from Twitter, writes Kevin Reed
StickyCommunication's insight:

In the early 2000’s professional services firms could perhaps argue legitimately that social media was niche. But today, it is a major communication tool with over half the UK population accessing social media through a mobile device every day. It’s impossible for accountants to claim that their clients are not on social media. And that’s not just looking at pictures of adorable cats.

 

Having great content on your Social Media pages now plays a major role in pushing firms up the Google rankings. This means that when someone is looking online for a local accountant, checking out firms that have been recommended to them or searching for useful articles, your content needs to be visible. Long gone are the days of a firm relying solely on a static website to drive traffic and win business.

 

With over 77% of Accountants** having an online presence on Social Media, it is simply a necessity for your accountancy practice to have a presence on the four power channels; Facebook, LinkedIn, Twitter and Google+.

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Can social media platforms replace a business website?

Can social media platforms replace a business website? | Content Marketing | Scoop.it
With more people than ever using their mobile phones to access the web, are Facebook and Twitter more important to businesses than websites?
StickyCommunication's insight:

An interesting article has been release from the guardian about "Can social media platforms replace a business website?"


Essentially Social Media should be used as a distribution channel for your businesses website. Your website should be an information portal for your customer to view all your value add content (blogs, podcasts, videos etc). We believe they work hand in hand- Social Media drives your Websites traffic!

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Google Rolls Out Knowledge Graph to Make Search Results More 'Human'

Google Rolls Out Knowledge Graph to Make Search Results More 'Human' | Content Marketing | Scoop.it
Learn all about the new Google Knowledge Graph and how it will affect search results.
StickyCommunication's insight:

#Google makes changes to search result to be more "human". What are you thoughts?

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11 key predictions on the future of social media

11 key predictions on the future of social media | Content Marketing | Scoop.it
What will social media look like in 2039? Experts say by then it will be integrated into wearables that will track our daily habits.
StickyCommunication's insight:

With a period of 10 years Social Media has become the norm of everyday life within personal life and business. What do you think it will be like in 2039?!

Here's a great article by #cnbc on "11 key predictions on the future of Social Media"

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Don’t delete that post! The duty to preserve social media evidence | Lexology

Don’t delete that post! The duty to preserve social media evidence | Lexology | Content Marketing | Scoop.it
A 2010 study estimated that nearly 65% of Fortune Global 100 companies maintain an active Twitter account, and nearly 54% have Facebook fan pages.
StickyCommunication's insight:

"A 2010 study[1] estimated that nearly 65% of Fortune Global 100 companies maintain an active Twitter account, and nearly 54% have Facebook fan pages. As evidenced by these numbers, social media is playing an increasing role in today’s business environment. Unfortunately, the more a company uses social media, the more it has to preserve when it comes to litigation.." - Association of Corporate Counsel.


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What Apple’s iWatch could mean for the marketing world

What Apple’s iWatch could mean for the marketing world | Content Marketing | Scoop.it
The wearable device, due for imminent launch, could open up a wealth of opportunities, but a high price tag would limit consumer adoption, writes Dax Hamman
StickyCommunication's insight:
The Apple’s #iWatch has opened the doors of potiential to marketers, but what exactly does it mean for the marketing world? #technology #marketing #Apple
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How to Share Content People Love

How to Share Content People Love | Content Marketing | Scoop.it
Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium. As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.
StickyCommunication's insight:

We've all heard it before, "social media needs to be engaging" - However one of the main questions people often ask is, "what do I post to get my social media audience engaged?" Well this article sheds some much needed light on how to share and post content that people actually love! #HappyFriday  

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Social media platforms are cultures

Social media platforms are cultures | Content Marketing | Scoop.it
Social media platforms are cultures. Know the unique language, unwritten rules, and norms that will get you blocked from the culture instead of embraced.
StickyCommunication's insight:

Social Media platforms are cultures- Do you agree with this comment?

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When Communicating with Your Clients, Less Is Often More | AccountingWEB

When Communicating with Your Clients, Less Is Often More | AccountingWEB | Content Marketing | Scoop.it
You need to stop focusing on creating a large quantity of content (feeding all those demanding social media channels) and instead focus on creating content that can help you build long-term relationships.
StickyCommunication's insight:

Interesting article by Accountingweb: "

When Communicating with Your Clients, Less Is Often More" 
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4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries - Copyblogger

4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries - Copyblogger | Content Marketing | Scoop.it
If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.
StickyCommunication's insight:

Content Marketing is a major contributor to driving inbound enquiries. Instant results will not be obtained, however regular blog writing will improve your creditability, SEO and on-line presence. Here's 4 tips to help you create the best blog! 

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Social Networking Fact Sheet

Social Networking Fact Sheet | Content Marketing | Scoop.it
Key data points on social networking use from the Pew Research Center's Internet and American Life Project
StickyCommunication's insight:

Data has been collected into who uses #social media. This report was conducted by #PEW research and found that 74% of on-line adults use social networking sites!


Findings show:


  • 71% of online adults use Facebook
  • 17% use Instagram
  • 21% use Pinterest
  • 22% use LinkedIn



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Social Media: Ten Things Accountants Should Never Do | AccountingWEB

Social Media: Ten Things Accountants Should Never Do | AccountingWEB | Content Marketing | Scoop.it
If you're an accountant who has been experimenting with social media, this article is for you. It will be of particular interest if you've been disappointed by your social media experiences. And you're not alone if you started out with unrealistic expectations or misunderstood how social media works.
StickyCommunication's insight:

Are you an #accountancy that isn't 100% sure on how to manage itself on-line properly? Here's a great article for you- The top ten things NOT to do on #Social Media from Accounting WEB. 


It's true many businesses believe once they have launched their social media profile that sales will come flying in. WRONG! Nothing happens over night so it's key to be patient.


Firstly, create a social media plan. This must outline your end goal and all the steps you need to do in order to get there.


Look at what social channels you want to target first. The Sticky Communication Agency advises to be on the "BIG 4"- #Facebook, #Twitter, #LinkedIn and #Google+. All added to your on-line presence and #SEO! Who will post the content for you? How will you create the content? How often? All of these question must be answered before creating your social profile.


For more advice check out our blogs or contact us today! 

http://www.stickycommunication.com/social-media-for-accountants/ 

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The Key Statistics Behind Social Shopping | Sprout Social

The Key Statistics Behind Social Shopping | Sprout Social | Content Marketing | Scoop.it
Not only are more shoppers buying online, but more social networking users are doing that shopping. Here are some key statistics around social shopping.
StickyCommunication's insight:

Here's a great article about the Key Statistics Behind Social Shopping! 


There’s no question that social marketing can be used to drive sales. Shoppers are more technologically savvy — and, in particular, socially savvy — than ever, using their social networks to find both products and product information. Not only are more shoppers buying online than ever but more social networking users are doing that shopping.

- 75% of Twitter users buy products online every month, compared to 67% of overall Internet users who shop online.
- 74% of consumers use social networks for help making buying decisions.
- There were an estimated 157 million online shoppers in 2013.

http://sproutsocial.com/insights/key-statistics-social-shopping/



#socialmedia #socialselling #shopping

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How social media improved writing - FT.com

How social media improved writing - FT.com | Content Marketing | Scoop.it
Here’s an email exchange I had with a colleague the other day: Colleague: Thought it was a bit too easy! I’ll go back to them and see when the next times are. Thanks Simon Me: Sorry about this. If you cc me, then I can take over planning and make
StickyCommunication's insight:

Social Media has changed the way that we work and communicate. Instead of contacting a friend via the phone, a status will be posted to get your emotions or point across to a larger audience- making writing a part of everyday life! 


#Social Media has been labelled as a distraction from education, however arguments say it has improved our #writing! 

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Social Domination: How to Conquer 'The Big 3' Social Media Networks

Learn how to dominate social media marketing with this actionable presentation adapted from HubSpot's #INBOUND13 conference.
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Are You Conquering The Big Three Social Media Channels-#Twitter #Facebook #LinkedIn? 

Here's a Great Slide Share Presentation To Show You How! 

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Five key takeaways from Social Media Week London 2014

Five key takeaways from Social Media Week London 2014 | Content Marketing | Scoop.it
As the landscape of social media matures, James Whatley finds this year’s Social Media Week a more grown-up affair
StickyCommunication's insight:

Did you follow what happened in #Social Media Week 2014? If not here are five key facts to help your #business.

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The Four Ms of Social Media That All Marketers Should Master

The Four Ms of Social Media That All Marketers Should Master | Content Marketing | Scoop.it
Amid all the complexities of software, tools and tracking, some basic principles dominate.
StickyCommunication's insight:

A very interesting article from the #entrepreneur about the Four M's of #Social Media. Is your business mastering the 4 M's? 

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Lawyers turn to social media and blogging for professional development

Lawyers turn to social media and blogging for professional development | Content Marketing | Scoop.it
I was on a phone call recently with a major publisher discussing social media programs for lawyers. She asked in addition to the business development aspects of social media if lawyers were using social media for professional development. Great question on her part. Lawyers do use social media for professional development and they are not … Continue Reading
StickyCommunication's insight:

In the early 2000’s professional services firms could perhaps argue legitimately that social media was niche. But today, it is a major communication tool with over half the UK population accessing social media through a mobile device every day. It’s impossible for Lawyers to claim that their clients are not on social media. 


For other great article visit: http://www.stickycommunication.com/lawyers/

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