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Social Media is very straight forward to set up, but to set-up effectively and manage to gain sales is difficult. Here's a great article from #Mashable for #Law Firms using social media: How #Lawyers are using social media for real results.
Your Law Firm wants to be the "GO TO" people within your area, so it is key you show everyone your expertise. Create niche market blogs, and appeal to your audience in a way that shows you understand their problem. Secondly distribute them through all social media channels. The Sticky Communication Agency advises to get your Law practice set up on the "BIG 4" social sites- Facebook, Twitter, LinkedIN and Google+.
The one issue that Lawyers must be aware of when giving there expert insight is to outline that it is in fact insight NOT legal advice!
Study finds more than three-quarters of UK accountants now use social media
Study shows three-quarters of accountants are now using #social media!
"According to the Wolters Kluwer Social Media Survey, 77% of accountants use social media, with LinkedIn proving the most popular."
Professional services such as accountants are now realising the effectiveness of Social Media. It has now become impossible for any accountant to say there customers aren't using social media with over 74% of all on-line activity being on social.
CCH Software managing director Simon Crompton says, “Social media is now an established part of the business landscape. You may not use it extensively in either your private or professional lives - in fact you may not currently use it at all - but a lot of people do, including probably many clients and potential clients of accountants."
According to a new Q4 jobs outlook by staffing firm Brilliant, 28 percent of businesses are planning to increase hiring of accountants and other finance professionals in the next 12 months; temp hiring is expected to go up by 16 percent.
Figures have been released showing a dramatic increase in the recruitment of Accounting and finance professionals within the next 12 months.#LinkedIn will be one of the main drives to obtaining the correct candidate!
"More businesses are also using social media – predominately LinkedIn – to recruit accounting, finance, and IT professionals. According to the report, 60 percent of respondents used social media as a recruitment tool to fill open accounting and finance positions, while 54 percent used it for IT. LinkedIn dominated all other platforms, with 51 percent that use the online business network to connect with accounting and finance professionals; 46 percent for IT.
“This result is not surprising since LinkedIn is well-known for its job-search capabilities, as well as its LinkedIn Recruiter platform,” Brilliant noted in the report, adding that LinkedIn “helps display additional information about an individual, more than other [social media] platforms, allowing for better judgement of the candidates.”
Firms still need to find their way around understanding the value that can be driven from Twitter, writes Kevin Reed
In the early 2000’s professional services firms could perhaps argue legitimately that social media was niche. But today, it is a major communication tool with over half the UK population accessing social media through a mobile device every day. It’s impossible for accountants to claim that their clients are not on social media. And that’s not just looking at pictures of adorable cats.
Having great content on your Social Media pages now plays a major role in pushing firms up the Google rankings. This means that when someone is looking online for a local accountant, checking out firms that have been recommended to them or searching for useful articles, your content needs to be visible. Long gone are the days of a firm relying solely on a static website to drive traffic and win business.
With over 77% of Accountants** having an online presence on Social Media, it is simply a necessity for your accountancy practice to have a presence on the four power channels; Facebook, LinkedIn, Twitter and Google+.
With more people than ever using their mobile phones to access the web, are Facebook and Twitter more important to businesses than websites?
An interesting article has been release from the guardian about "Can social media platforms replace a business website?"
Essentially Social Media should be used as a distribution channel for your businesses website. Your website should be an information portal for your customer to view all your value add content (blogs, podcasts, videos etc). We believe they work hand in hand- Social Media drives your Websites traffic!
A 2010 study estimated that nearly 65% of Fortune Global 100 companies maintain an active Twitter account, and nearly 54% have Facebook fan pages.
"A 2010 study estimated that nearly 65% of Fortune Global 100 companies maintain an active Twitter account, and nearly 54% have Facebook fan pages. As evidenced by these numbers, social media is playing an increasing role in today’s business environment. Unfortunately, the more a company uses social media, the more it has to preserve when it comes to litigation.." - Association of Corporate Counsel.
Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium. As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.
We've all heard it before, "social media needs to be engaging" - However one of the main questions people often ask is, "what do I post to get my social media audience engaged?" Well this article sheds some much needed light on how to share and post content that people actually love! #HappyFriday
You need to stop focusing on creating a large quantity of content (feeding all those demanding social media channels) and instead focus on creating content that can help you build long-term relationships.
Interesting article by Accountingweb: "
When Communicating with Your Clients, Less Is Often More"
If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.
Content Marketing is a major contributor to driving inbound enquiries. Instant results will not be obtained, however regular blog writing will improve your creditability, SEO and on-line presence. Here's 4 tips to help you create the best blog!
If you're an accountant who has been experimenting with social media, this article is for you. It will be of particular interest if you've been disappointed by your social media experiences. And you're not alone if you started out with unrealistic expectations or misunderstood how social media works.
Are you an #accountancy that isn't 100% sure on how to manage itself on-line properly? Here's a great article for you- The top ten things NOT to do on #Social Media from Accounting WEB.
It's true many businesses believe once they have launched their social media profile that sales will come flying in. WRONG! Nothing happens over night so it's key to be patient.
Firstly, create a social media plan. This must outline your end goal and all the steps you need to do in order to get there.
Look at what social channels you want to target first. The Sticky Communication Agency advises to be on the "BIG 4"- #Facebook, #Twitter, #LinkedIn and #Google+. All added to your on-line presence and #SEO! Who will post the content for you? How will you create the content? How often? All of these question must be answered before creating your social profile.
For more advice check out our blogs or contact us today!
Not only are more shoppers buying online, but more social networking users are doing that shopping. Here are some key statistics around social shopping.
Here's a great article about the Key Statistics Behind Social Shopping!
There’s no question that social marketing can be used to drive sales. Shoppers are more technologically savvy — and, in particular, socially savvy — than ever, using their social networks to find both products and product information. Not only are more shoppers buying online than ever but more social networking users are doing that shopping.
- 75% of Twitter users buy products online every month, compared to 67% of overall Internet users who shop online. - 74% of consumers use social networks for help making buying decisions. - There were an estimated 157 million online shoppers in 2013.
Here’s an email exchange I had with a colleague the other day: Colleague: Thought it was a bit too easy! I’ll go back to them and see when the next times are. Thanks Simon Me: Sorry about this. If you cc me, then I can take over planning and make
Social Media has changed the way that we work and communicate. Instead of contacting a friend via the phone, a status will be posted to get your emotions or point across to a larger audience- making writing a part of everyday life!
#Social Media has been labelled as a distraction from education, however arguments say it has improved our #writing!
I was on a phone call recently with a major publisher discussing social media programs for lawyers. She asked in addition to the business development aspects of social media if lawyers were using social media for professional development. Great question on her part. Lawyers do use social media for professional development and they are not … Continue Reading
In the early 2000’s professional services firms could perhaps argue legitimately that social media was niche. But today, it is a major communication tool with over half the UK population accessing social media through a mobile device every day. It’s impossible for Lawyers to claim that their clients are not on social media.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.